Tag Archives: Social Media

How Inspired Leaders Exploit the Digital Power Shift

As digital technology and social media reshape our lives there is an unprecedented opportunity for business leaders to harness and unleash the forces of attraction and influence, but if you’re a leader adopting these technologies at your company, don’t get … Continue reading

Posted in Leadership, Social Media Marketing | Tagged , , , , , , , , | 18 Comments

Social Media ROI – Show me the Money!

There is little doubt now that social media is a necessary piece of any corporate marketing mix. The bigger question these days seems to be “how do we monetize social media?” Real examples of a financial Return on Investment (ROI) from … Continue reading

Posted in Analytics, Metrics and ROI, Social Media Marketing | Tagged , , , , , , | 9 Comments

I Quit! No Buzz No Biz: Social Media

It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening.   Where’s the Buzz? Where are the fans, friends, followers, comments, links, traffic, … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , , | 15 Comments

Artificial Intelligence Driving Social Media Analytics

  It’s abundantly clear that social media provides a rich source a data on user sentiment and that companies ought to be able to exploit it. Not just to sharpen their marketing, but also to improve their products and services – potentially, the … Continue reading

Posted in Analytics, Metrics and ROI, Social Media Marketing | Tagged , , , , , , , , , | 4 Comments

6 Tactics to Leverage Social Media WOM

The marketing world has long known that word-of-mouth is the most effective form of advertising, and social networking is the ultimate in word-of-mouth promotion. Companies aren’t trusted, brands aren’t trusted, and nor are your executives. People trust each other, and … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , | 4 Comments

Disconnect Between Affinity and Engagement in Social Networks

There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-blogging; texting is social; video … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , | 8 Comments

Social Media – Idyllic dream or Something Else?

Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communication, building community and trust over time. … Continue reading

Posted in Brand Strategy, CRM, Social Media Marketing | Tagged , , , , | 2 Comments