Tag Archives: Social Media WOM

How Inspired Leaders Exploit the Digital Power Shift

As digital technology and social media reshape our lives there is an unprecedented opportunity for business leaders to harness and unleash the forces of attraction and influence, but if you’re a leader adopting these technologies at your company, don’t get … Continue reading

Posted in Leadership, Social Media Marketing | Tagged , , , , , , , , | 18 Comments

I Quit! No Buzz No Biz: Social Media

It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening.   Where’s the Buzz? Where are the fans, friends, followers, comments, links, traffic, … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , , | 13 Comments

Disconnect Between Affinity and Engagement in Social Networks

There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-blogging; texting is social; video … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , | 8 Comments

Social Media – Idyllic dream or Something Else?

Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communication, building community and trust over time. … Continue reading

Posted in Brand Strategy, CRM, Social Media Marketing | Tagged , , , , | 2 Comments