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Tag Archives: Social Media WOM
How Inspired Leaders Exploit the Digital Power Shift
As digital technology and social media reshape our lives there is an unprecedented opportunity for business leaders to harness and unleash the forces of attraction and influence, but if you’re a leader adopting these technologies at your company, don’t get … Continue reading
Geolocation: Marketing Nirvana or Real-Life Disaster?
The new Gold Rush for geolocation services is hot and for good reason. But will the risk of being scorched be worth the rewards? Geolocation is more than just the tech buzzword of the year. Location relevance bridges the gap between virtual and real-life … Continue reading
Posted in Brand Strategy, Geolocation, Mobile Advertising, Social Media Marketing
Tagged Digital Strategy, Foursquare, Location Based Services, Mobile, Mobile Advertising, Mobile Location, Mobile Marketing, Mobile Social Media, Social Media Marketing, social media promotions, Social Media WOM, social networking, social networks
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I Quit! No Buzz No Biz: Social Media
It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening. Where’s the Buzz? Where are the fans, friends, followers, comments, links, traffic, … Continue reading
Foursquare Paying Off for Businesses
It’s all the rage, the new social media company Foursquare encourages users to check-in, or become a mayor of the local bar down the street. In an incredibly short period of time Foursquare has become the dominate player on the … Continue reading
Disconnect Between Affinity and Engagement in Social Networks
There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-blogging; texting is social; video … Continue reading
Social Media – Idyllic dream or Something Else?
Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communication, building community and trust over time. … Continue reading
Posted in Brand Strategy, CRM, Social Media Marketing
Tagged CRM, Social Media, Social Media Marketing, Social Media WOM, social networking
2 Comments
