Tag Archives: Social Media Marketing

Social Media ROI – Show me the Money!

There is little doubt now that social media is a necessary piece of any corporate marketing mix. The bigger question these days seems to be “how do we monetize social media?” Real examples of a financial Return on Investment (ROI) from … Continue reading

Posted in Analytics, Metrics and ROI, Social Media Marketing | Tagged , , , , , , | 9 Comments

I Quit! No Buzz No Biz: Social Media

It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening.   Where’s the Buzz? Where are the fans, friends, followers, comments, links, traffic, … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , , | 19 Comments

Artificial Intelligence Driving Social Media Analytics

  It’s abundantly clear that social media provides a rich source a data on user sentiment and that companies ought to be able to exploit it. Not just to sharpen their marketing, but also to improve their products and services – potentially, the … Continue reading

Posted in Analytics, Metrics and ROI, Social Media Marketing | Tagged , , , , , , , , , | 4 Comments

6 Tactics to Leverage Social Media WOM

The marketing world has long known that word-of-mouth is the most effective form of advertising, and social networking is the ultimate in word-of-mouth promotion. Companies aren’t trusted, brands aren’t trusted, and nor are your executives. People trust each other, and … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , | 4 Comments

Disconnect Between Affinity and Engagement in Social Networks

There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-blogging; texting is social; video … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , | 7 Comments

Social Media – Idyllic dream or Something Else?

Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communication, building community and trust over time. … Continue reading

Posted in Brand Strategy, CRM, Social Media Marketing | Tagged , , , , | 2 Comments