Category Archives: Metrics and ROI

Social Media ROI – Show me the Money!

There is little doubt now that social media is a necessary piece of any corporate marketing mix. The bigger question these days seems to be “how do we monetize social media?” Real examples of a financial Return on Investment (ROI) from … Continue reading

Posted in Analytics, Metrics and ROI, Social Media Marketing | Tagged , , , , , , | 9 Comments

Artificial Intelligence Driving Social Media Analytics

  It’s abundantly clear that social media provides a rich source a data on user sentiment and that companies ought to be able to exploit it. Not just to sharpen their marketing, but also to improve their products and services – potentially, the … Continue reading

Posted in Analytics, Metrics and ROI, Social Media Marketing | Tagged , , , , , , , , , | 4 Comments