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Category Archives: Geolocation
Geolocation: Marketing Nirvana or Real-Life Disaster?
The new Gold Rush for geolocation services is hot and for good reason. But will the risk of being scorched be worth the rewards? Geolocation is more than just the tech buzzword of the year. Location relevance bridges the gap between virtual and real-life … Continue reading
Posted in Brand Strategy, Geolocation, Mobile Advertising, Social Media Marketing
Tagged Digital Strategy, Foursquare, Location Based Services, Mobile, Mobile Advertising, Mobile Location, Mobile Marketing, Mobile Social Media, Social Media Marketing, social media promotions, Social Media WOM, social networking, social networks
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Foursquare Paying Off for Businesses
It’s all the rage, the new social media company Foursquare encourages users to check-in, or become a mayor of the local bar down the street. In an incredibly short period of time Foursquare has become the dominate player on the … Continue reading
