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Category Archives: Brand Strategy
Geolocation: Marketing Nirvana or Real-Life Disaster?
The new Gold Rush for geolocation services is hot and for good reason. But will the risk of being scorched be worth the rewards? Geolocation is more than just the tech buzzword of the year. Location relevance bridges the gap between virtual and real-life … Continue reading
Posted in Brand Strategy, Geolocation, Mobile Advertising, Social Media Marketing
Tagged Digital Strategy, Foursquare, Location Based Services, Mobile, Mobile Advertising, Mobile Location, Mobile Marketing, Mobile Social Media, Social Media Marketing, social media promotions, Social Media WOM, social networking, social networks
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I Quit! No Buzz No Biz: Social Media
It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening. Where’s the Buzz? Where are the fans, friends, followers, comments, links, traffic, … Continue reading
6 Tactics to Leverage Social Media WOM
The marketing world has long known that word-of-mouth is the most effective form of advertising, and social networking is the ultimate in word-of-mouth promotion. Companies aren’t trusted, brands aren’t trusted, and nor are your executives. People trust each other, and … Continue reading
Tribal, Viral, Mobile – Your Future?
There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage social media for real revenues and brand influence in the future. There are those, … Continue reading
Posted in Brand Strategy, Social Media Marketing
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Disconnect Between Affinity and Engagement in Social Networks
There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-blogging; texting is social; video … Continue reading
Social Media – Idyllic dream or Something Else?
Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communication, building community and trust over time. … Continue reading
Posted in Brand Strategy, CRM, Social Media Marketing
Tagged CRM, Social Media, Social Media Marketing, Social Media WOM, social networking
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