Category Archives: Brand Strategy

I Quit! No Buzz No Biz: Social Media

It’s not working. You’ve setup a Facebook Fan Page, a LinkedIn profile, a You Tube account, a Twitter account and a Corporate blog but nothing tangible is happening.   Where’s the Buzz? Where are the fans, friends, followers, comments, links, traffic, … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , , , , | 18 Comments

6 Tactics to Leverage Social Media WOM

The marketing world has long known that word-of-mouth is the most effective form of advertising, and social networking is the ultimate in word-of-mouth promotion. Companies aren’t trusted, brands aren’t trusted, and nor are your executives. People trust each other, and … Continue reading

Posted in Brand Strategy, Social Media Marketing | Tagged , , , | 4 Comments

Tribal, Viral, Mobile – Your Future?

There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage social media for real revenues and brand influence in the future. There are those, … Continue reading

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Disconnect Between Affinity and Engagement in Social Networks

There are a multitude of touchpoints within social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets. These are some of the more well-known ones. The list goes on: Search Engines; Social Book Marking Sites; Micro-blogging; texting is social; video … Continue reading

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Social Media – Idyllic dream or Something Else?

Traditional marketing is based on pushing out and controlling the message but most people have learned to tune-out this type of interruption based tactics. By comparison, social media marketing is based on relinquishing control, two-way communication, building community and trust over time. … Continue reading

Posted in Brand Strategy, CRM, Social Media Marketing | Tagged , , , , | 2 Comments