4 Responses to Geolocation: Marketing Nirvana or Real-Life Disaster?

  1. Kim says:

    Well done. I always find your posts very informative and it prompts me to learn more and act more. I now want to go and try to figure out this whole geolocation business. Thanks for the push.

  2. James says:

    Some spot on thinking here Steve; I’m excited about some of the hyper-local capabilities that this will give to smaller businesses. I’m hopeful that Facebook and some of the others get it right…too much at stake.

    • Steve Barnes says:

      Kim thanks. Go for it!

      James, you’re exactly right. SMB’s are a huge opportunity here. If Facebook gets it right scale arrives quickly and location-based data will have real value. But it’s essential that these privacy concerns are dealt with so that data is accessible.

      It’s also inevitable that new, location-based platforms will emerge. New break-through ideas that will shake things up – we haven’t begun to scratch the surface. Very exciting indeed.

  3. Sean Brady says:

    Very interesting topic. I believe geolocation is very important for companies to expand globally.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s